Local SEO (Search Engine Optimization) is the practice of optimizing a business’s online presence to improve visibility in local search results on Google and other search engines. It helps businesses attract nearby customers who are searching for their services or products.

Consistent and accurate online listings (such as on Google Business Profile, Yelp, and local directories) improve a business’s credibility and search rankings. Search engines prioritize businesses with verified, up-to-date information.

The most essential directories include Google Business Profile (GBP), Bing Places, Apple Maps, Yelp, Facebook, and industry-specific directories like Angie's List, TripAdvisor, or Healthgrades, depending on your business type.

Regular audits and updates are key in monitoring and manage listings efficiently. Manual verification is also necessary to catch inconsistencies. Let our team do the heavy lift and monitor everything for your business.

Claim your business listings, request removal of duplicates, and update incorrect information directly on platforms like Google Business Profile and Yelp. Our team and tools can monitor and suppress inaccurate listings as well as update them with your current and correct information

Reviews impact credibility, engagement, and local rankings. Google considers the quantity, quality, and frequency of reviews when ranking businesses. Encouraging satisfied customers to leave reviews and responding to all reviews (positive and negative) helps improve visibility and trust.

Listings should be monitored regularly—at least once a quarter—to ensure information like business hours, addresses, phone numbers, and services are correct. Any changes, such as holiday hours or new services, should be updated immediately.

You will need to update this information across all listings. Our team and software allows us to make updates to any and all listings in real time as many times as needed.