Beyond the Billboard: How We Harness Micro-Local Storytelling to Ignite Big Results in Indianapolis

At New Day Creative, we don’t believe in shouting into the void. We believe in whispering into the right ears. That’s why, as a creative advertising agency rooted in Indianapolis, we’ve developed a storytelling model that breaks the traditional agency mold—one that trades national clichés for block-by-block authenticity. We call it Micro-Local Storytelling, and it's changing the way brands resonate with the heart of Indy.

What Is Micro-Local Storytelling?

While many agencies aim for “local relevance,” we take it ten steps further. Micro-local storytelling is our practice of digging into neighborhood-level narratives, cultural micro-histories, and even the personalities behind local storefronts. We blend these hyper-specific insights into campaign strategy, turning each message into something that feels personal—because it is.

We’re Not Just in Indy. We’re of Indy.

At New Day Creative, we live and work in the same neighborhoods we serve. Whether it’s a pop-up event on Mass Ave, a social push targeted at Fountain Square creatives, or a visual campaign inspired by the grit and artistry of Broad Ripple, we root our work in the real, lived experience of the city.

Our team doesn’t just “study” Indy audiences—we are them. That gives us the advantage of true insider perspective, which we infuse into every word, design, and strategy we develop. We don’t just know what’s trending in Indy; we often help start the trends.

Hyper-Targeted, Not Hyper-General

Most agencies still rely on broad demographics and automated targeting. We take the opposite approach. Using what we call “Neighborhood Narrative Mapping,” we identify the most resonant voices, themes, and local events that shape a specific area’s identity. From there, we build out media plans that are not only geographically targeted, but culturally and emotionally on-point.

An ad that works in Carmel won’t hit the same in Irvington—and we’re good with that. In fact, we plan for it.

Success Stories: Turning Micro Into Massive

We’ve helped a local grocer triple foot traffic by crafting a campaign centered around a decades-old neighborhood BBQ recipe. We’ve helped an education nonprofit build trust by spotlighting the real voices of Eastside parents—unedited, unfiltered, and unapologetically authentic. These aren’t just case studies. They’re proof that our micro-local model scales with impact.

More Than Marketing—Movement Building

The truth is, many of our campaigns end up doing more than selling. They build relationships. They strengthen neighborhood identity. They make people feel seen. When we say our work is creative, we mean that it creates something lasting—an emotion, a connection, sometimes even a local movement.

Why We’ll Never Outsource Our Understanding

Could we do cookie-cutter digital ads that reach “demographics 25-54”? Sure. But we don’t. Because your audience isn’t a statistic. It’s a real person in a real place, and that deserves more than generic.

We believe that creativity has roots—and ours grow deep in Indianapolis soil. That’s why we never phone it in or outsource our strategy to people who don’t walk the streets we walk. Our Indy roots are our compass.

Your Story, Told Our Way—The Indy Way

If you're a brand ready to move from mass messaging to meaningful impact, we’re ready to work. Whether you're launching your first product, repositioning your voice, or revitalizing a legacy, we’ll make sure your story feels like it belongs—because we’ll build it to.

At New Day Creative, we don’t just sell to Indianapolis. We speak its language. Ready to have your story told like only an Indy native could? Let’s talk.